Showing posts with label artisan steak. Show all posts
Showing posts with label artisan steak. Show all posts

Saturday, October 17, 2009

Ground Beef - How To Find Top Quality, Great Tasting Burgers

A recent New York Times article on ground beef has led a lot of friends, colleagues, and clients to ask my thoughts on the issue.

It's great to see so many of us asking how our food system works but it is complicated territory. Most of you tell me you were disgusted to learn what goes into commodity ground beef, upset that some companies may have lax food safety standards, and looking for help. I've made it my job to develop a knowledge base on beef so let me attempt to sort through the myriad issues raised in the Times.

First, allow me to highlight an issue that is rarely raised. Outside of the sheer yuck factor, one very compelling reason to avoid eating commodity ground beef is that it has very little flavor. Per my earlier post, the reason is that large packers do not use flavor as a primary goal in the first place. Instead, their focus is cost control, to produce the lowest cost burgers that you're still willing to eat.

Why spend your hard-earned cash on a lame tasting burger?


But anyway, back to the issue at hand. The Times article raises three related but separate issues: the risk of food poisoning from contaminated meat, our inability to trace our meat back to the source, and the inclusion of "trimmings" that have been treated with ammonia.

The Bad News: With regard to food poisoning there is no fail-safe solution for any food including ground meat. Meat, vegetables, fruits... at some point all food comes from the earth and typically passes through many hands - including yours - before you eat it. No matter how carefully food is handled, there is a chance that a pathogen may get into your system.

The Good News: There is great tasting ground beef out there made from source-specific, quality ingredients and I can help you find it.

Now let's debunk a few myths.

Buy From Your Local Butcher. I am a huge fan of locally grown and processed meat. However, it's important to know that many meat cutters are buying their beef from the same sources as discussed in the Times. Also, being local doesn't automatically add up to pathogen-free.

Buy From A Farmer. Based on hundreds of taste tests I can say with great confidence that you are far more likely to get flavorful ground beef from any farm-specific purveyor whether online or offline. That's because farmers industrious enough to not only raise but also slaughter, process, and market their beef are likely to be preoccupied by flavor and texture, not just yield.

Unfortunately, knowing the farmer's name does not ensure pathogen-free meat or a fabulous eating experience. Bacteria can be introduced indirectly such as a deer walking through the field, by renting a neighbor's bull, from a truck or slaughterhouse, or through cross-contamination in your own home.

As for flavor, you might be surprised to find out just how different beef can taste from farm to farm. As with winemakers, some farmers and butchers are more talented than others, too. Trust me, you will like beef from some a lot more than others.

Grind Your Own. The idea here is to purchase whole muscle cuts such as a Chuck Roast or Brisket and grind it at home or ask a meat cutter to grind it for you. The benefit is you will at least know that there are no ammonia-treated fillers or other oddities in your burger.

However, unless you (or your butcher) are extremely scrupulous, you still run the risk of food poisoning unless you thoroughly cook the beef. This is because any bacteria on the surface of the meat, on your hands, in your kitchen, or on the grinder itself can get mixed into the beef during the grinding process.

Buy Grass Fed Beef. There are many reasons to choose grass-fed beef (I call it grass-only) including flavor and texture. Eat Wild also suggests some potential health and other benefits, too. There is some evidence that grass-fed cattle have a lower incidence of certain bacteria but it's important to note that the research is inconclusive.

Either way, cross-contamination can occur at virtually any point between farm and fork so grass-fed does not guarantee pathogen-free.

So What Is The Solution?


Outside of thoroughly cooking your ground beef? Start asking questions! We have a tendency to seek shortcuts and easy answers and sadly many companies are only too happy to comply. No Trans Fats! claims do not make potato chips healthy. All Natural! is virtually meaningless in any food category. But if we all start doing everything we can to know what is on our plates and how it got there - and walk away if the answer is not forthcoming - retailers and processors will eventually start being pickier about how they source their meat.

The benefits are numerous. While it will not eliminate pathogens, at minimum buying source-specific meat will increase the chance of having a great tasting burger made without mystery ingredients.

Look For Artisan Beef


I personally look for farmer, trucker, and butcher teams who employ artisan practices to create signature-style flavors and textures. We like to compare steaks and burgers from multiple farm teams and when my family finds one we like, we feel like we hit the jackpot and stock up. (This is a great way to save money, too.)

To find artisan quality beef I created a list of questions that I employ as a guide. Please feel free to download my cheat sheet here or, if you're feeling shy, I will screen a farm or butcher for you. I also have a list that I will publish soon and expand with time.

You Can't Find Artisan Quality, Now What?

Artisan beef is extremely hard to find but you can still increase your odds of finding great tasting beef for your family.

Look for brand name beef with a label that clearly states the cattle were raised without the use of added hormones or preventative antibiotics. You will likely find that it has more flavor and chances are higher that the ground beef is made from known sources and without ammonia-treated fillers.

If you can, order beef from several of these purveyors and compare them in a blind tasting at home. This is a great (and fun) way to find out which flavors you prefer. If you'd like to use my Artisan Beef Institute's tasting guide, which you can download here.

A step up is to find a butcher who can at least tell you the name of the farm and slaughterhouse and how he or she aged the beef. (Aging enhances flavor and texture.) Bonus points if they also test their ground beef. These are strong signs that care has gone into the making of those burgers.

Further Questions?

Have I missed information? Do you have a favorite farm, butcher, or purveyor you'd like to call out? Please leave a comment or send me an email.

In the meantime, get out there and vote with your voice and your wallet. Ask questions, good retailers, restaurants, butchers, and farmers are ready and thrilled to respond!




Friday, April 17, 2009

How To Avoid Mixing Things Up On The Grill

Do you ever find yourself having to cook for people who have different preferences? You like your steak rare but Uncle Bob won’t eat it if it’s a shade pinker than medium. Little Johnny likes his chicken spicy but Susie can’t take the heat?

Well this clever lady, Leslie Haywood, was tired of mixing things up on the grill, decided to do something about it, and voila, she created Grill Charms (TM). I think of them as like wine charms but for steaks!

Each charm has a different design (my favorite is the martini glass whereas my husband prefers to be king for the day). As you can see here, you simply push them into whatever you’re planning to cook and then cook as you normally would.

Now, Beef Geek that I am, I had to come up with a new, clever way to use these. In this case, I took a large Sirloin steak from the freezer, thawed it in a cold water bath, and then cut it into two sections. I wanted to see if the two pieces would taste different from each other.

You’re asking, why would one section of the exact same steak taste different than the other?

One thing that contributes to flavor and texture is the amount of exercise any one muscle gets. If you look at this picture, you can clearly see a fat seam running along the top right quadrant of this steak. I wondered whether the piece above, which had a noticeably different grain, got more or less exercise than the section below. My hypothesis was that it was a section called the Sirloin "Cap."

Well isn’t that interesting, there was a subtle but noticeable difference. The flavor was the same but the piece from above the seam had a bit more flavor overall.

I asked one of my favorite artisan butchers, Tracy Smaciarz of Heritage Meats in Rochester, Washington, to explain why. He confirmed that this was the "cap" and that most restaurants and stores cut it off to make the steaks look tidier.

Well I for one won't be cutting that section off of the Sirloin steaks I eat.

ps Grill Charms come in sets of 6 and there are four versions including the Steak Collection, Pink Collection, Spicy Collection, and Charmed Life Collection. You can order them online or find them at select retail stores.

Tuesday, March 24, 2009

It's Not You, It's The Steak

A lot of folks blame themselves when the steak they grill comes out bland or tough. Well guess what? Time to give yourself a break. It's not you, it's probably the steak.

Seriously, you can do everything right and still have a sorry eating experience. Here are some reasons why:

Zero aged beef. North Americans like their beef to be tender. One key to tender beef is how long and how it's been aged. Aging helps break down muscle fibers to tenderize the beef. In their quest to keep prices low, most grocers and many butchers do not age their beef at all, it goes right from the processor to the store shelf. Look for steaks that have been aged at least 14 days. More on aging in a later post.

The life it led. Most don't want to think about this but raising livestock in stressful conditions can negatively influence both flavor and texture. It's actually pretty logical. Stress hormones change the chemical balance in the meat. In the worst case it can lead to drier, tougher, darker colored meat. Well a lot of commodity (grocery) beef is raised or slaughtered in stressful conditions. A good meat purveyor will be able to tell you with confidence how livestock were handled from farm to fork. Artisan beef is by defition raised with care.

Your steak was raised on drugs. A natural cattle cycle would take up to 3 years from inception to market weight. That's a long time to wait to get paid for raising the beef. Most commodity beef is raised with the use of growth stimulants, including preventative antibiotics and growth hormones, to get it ready for market faster. Both can negatively influence taste & texture.

Bad luck. Not every apple that falls from the tree tastes exactly the same. Even the very best artisan crafted beef can be an occasional miss. If most of the beef from one producer tastes fabulous but then something's not quite right one time, try to pass on that feedback to the purveyor. You never know, they might be able to use the information to improve their program!

The crap shoot. I am not being derogatory here. There are hundreds if not thousands of potential artisan beef producers but today, their beef shows up at the processor's door and comes out the other end on the retail shelf as "Choice" or "Select" or whatever simple label. In my opinion, it would be worth keeping each producer's beef separate so that you and I could appreciate the unique taste and texture of that beef.

The wrong cut. I've certainly made this "mistake." Some muscles get more work than others and exercise = flavor but also tougher meat. The four most popular premium steak cuts, the Filet Mignon, Rib-Eye, New York Strip Loin, or Sirloin, come from the mid-section of a cattle. They can be grilled or pan friend or broiled using high heat. With few exceptions, beef cuts that come from the front or back got used a lot more frequently. It's best to cook most of these cuts, such as a tri-tip or brisket, more slowly either as a roast, smoked, or braised to help tenderize the beef.

Notice that I am not suggesting that you purchased the wrong "Grade" of meat. More on that later, but I will leave you with this thought: USDA Prime beef is not necessarily the most flavorful or most tender meat.

The key to really fabulous tasting beef? Here's the short summary of my "cheat sheet." I'm working on a downloadable version, too.

  • Specific ranch or producer group (source-verified).

  • Single breed or cross-breed.

  • No added growth hormones (steroids, yuck!).

  • No preventative antibiotics (if they can't keep healthy without 'em...)

  • All vegetable diet, no funky stuff in there like stale chewing gum.

  • Treated gently on farm, in truck, at yard (if relevant), & at slaughterhouse.

  • Dry-aged or wet-aged for at least 7 days

  • Bonus points: certified organic, humane, grass-only diet, holistic.

Wednesday, March 18, 2009

Artisan Steak Tasting Winner (s!)

OK, this will not be my most articulate and thoughtful post. Why? Well, I lost my email files last week, thanks to Outlook just disappearing - poof! - overnight. So I had to hunt and peck to recreate the list of comments, which took me a very long time, making me two days late in announcing... ah, forget the whining.

This is going to be fun. I am cheating on my own contest rules!!!

Greg Rempe of BBQ Central Show (LATalk Radio) invited this Beef Geek aka Beef Sommelier aka The Steak Lady aka Grillmeistress onto his radio show to share the secrets of artisan beef. I truly hope you all are inspired to go out an start asking these questions of me, your grocers, butchers, online purveyors, or folks at farmers' markets and CSAs.

But then right now you really want to know if you won the Discover Beef Artisan Steak Tasting kit for your home. This tasting pack includes beef from four different artisan quality ranches, each raising a different breed in a different region with a different diet and aging technique. You'll also receive instructions for conducting a home tasting, an Artisan Beef Institute tasting guide, plus a personal consultation to help design a fabulous tasting extravaganza.

Well, here's a bit of good news. I had set an internal goal of 50 or more comments on my blog. If I reached that goal, there would be two winners, selected at random by the magic random number generator machine at http://www.random.org/. Well, we did it.

So here are the two lucky winners, I hope you're excited!!

@UrbanBohemian (aka Brian) - who met me over steak on Twitter and who lives in Washington, D.C., my stomping grounds for 8 years after graduation from college. Brian was lucky #24

And....

Lucky #19 Curt McAdams (aka @cmcadams) from Ohio - a competitive BBQer and all around nice person who (whom?) I had the good fortune to talk with by phone a while back. Curt is one of the many who inspires me to learn more about the art of barbecue.


Brian & Curt, congratulations! I will be sending you an email to arrange a time to ship you your artisan steak tasting pack.

For all others, THANK YOU for participating. I look forward to continuing our dialog about artisan beef and why it's important to us and the people who bring it to our plates.

Finally, I'll be sending everyone who provided an email address a copy of my Artisan Beef Institute "Cheat Sheet" in the hopes that you find it helpful in your quest for cleaner, better tasting, humanely raised beef.
Please email me at carrie [at] oliverranch [dot] com with any questions about this contest or artisan beef in general. My goal is to help you find artisan quality beef that meets your needs. It's a win-win situation.

Tuesday, March 3, 2009

Want To Win An Artisan Steak Tasting?

If you're reading this post you are probably a fan of Greg Rempe of the BBQ Central Show (LATalk Radio) and heard me on his radio show talking about how to find artisan quality beef. Well hopefully you were listening carefully as we have a little contest here and the winner is going to be one very happy steak lover.

We're giving away one of my Discover Beef Experience Artisan Steak Tasting packs! An artisan steak tasting is like a wine tasting but with steaks. You'll receive four 10 to 12 oz steaks, one each from four different artisan beef producers, each specializing in a different breed, growing region, diet, and aging technique. I'll also send you one of my Artisan Beef Institute steak tasting guides and a how-to for hosting a steak tasting at your home. Finally, you'll receive a personal consultation from me to make your tasting a huge success.

Now I have to admit that I'd be really grateful if you read a bit of my blog or visit my online marketplace, The Oliver Ranch Company, and sign up for my newsletter (don't worry, I don't sell or let people borrow or pay for your email address).

But, to win the Artisan Steak Tasting pack, all you have to do is leave a comment below listing one of the 8 criteria I use to help identify artisan quality beef.

When you comment, make sure to leave your email address so I can contact you if you win. Sorry, because the border police make tend to make life difficult when shipping internationally, this offer is good for shipments to the Continental US, only. The contest closes at 11:59pm EST on Sunday, March 15, 2009. I will use some whiz bang software to select a winner at random.

If you post a link on Twitter or your blog referring people back to this contest you'll automatically be entered a second time. Make sure to come back and leave a new comment with a link back to your post.

If you didn't hear the show, go back and listen to the podcast, it's great! If you're clever, you'll also find the answers on one or both of my sites.

Finally, if you want to read about a tasting, pay a visit to SteamyKitchen and read her hilarious blow-by-blow of a tasting last fall here.

Good luck, and thanks for the visit!


Saturday, November 22, 2008

Lessons From Argentina, Walking Away from GrassFed is Bad




Allan Nation, the man when it comes to pastured finished livestock, blogs about Argentine farms in a perfect storm situation. I encourage you to go to this page and choose "Click Here for Allan's Blog" and read the short note entitled "Argentine Farming In Melt-down."

If you don't have time (it's a really short, easy read) the basic issue is this. Traditionally, Argentine ranchers rotated their grain crops with grassfed beef every few years. This allowed the ranchers to grow grain without the use of added nitrogen as the cattle naturally fertilized the pastures in the off years.

Last year, many looked at soaring grain prices and sold off their cattle to switch to grain-only.

Well, grain prices have dropped and it now costs more to grow the grain crops than the crops are worth. Combine this with some odd-sounding government policies to keep domestic beef costs artificially low and you have a real problem.

Allan doesn't come right out and say this so I will. Pasture finishing livestock can make soil healthy and reduce carbon footprint (and even sequester it). We should be encouraging this and remember this point when others suggest instead that we should stop eating meat altogether.


Tuesday, November 11, 2008

Just What Is Angus Beef - Part 1

The answer might surprise you, especially if you're a wine aficionado.

To be marketed as Black Angus* beef, the USDA requires one of two things:

  1. The cattle must have at least 50% provable Angus genetics -or-

  2. Have at least 51% black hair


There are some minor exceptions but for the most part, the good folks on the slaughterhouse line can check each cattle’s papers as they pass on by, call in CSI to do a DNA test, or eyeball the hair color.

By comparison, a US winemaker must meet three criteria in order to label his or her wine as a particular varietal, such as Cabernet Sauvignon.

  1. Grapes from a designated appellation (i.e. Napa Valley) -and-

  2. At least 75% Cabernet Sauvignon grapes -and-

  3. The entire 75% grown in the designated appellation



Now, I think most people would agree that said wine with 25% Merlot grapes would taste different than said wine with 25% Pinot Noir grapes.

So with wine, at minimum, place, grape variety, %’s matter.

Heck, wine drinkers have been known to argue mightily over vintages that come from the same appellation and grape variety but are grown in different pockets of that appellation. Have you ever read the Squires / eBob board (as in Robert Parker)?

Why wouldn’t we celebrate the fact that 50% Black Angus – 50% Limousin beef might have a different flavor and texture than 50% Black Angus – 50% Hereford? With the right paperwork, they’d both qualify as Black Angus. But they'd surely taste different. Especially if they were fed different diets in different regions.

I for one think it would be great to have folks be arguing as passionately about beef origin and style as they do about wine.

Why? At minimum, if we actually know what's on our plate, we can choose the style of beef we like best.

Even better, the very best beef -- artisan beef -- comes from producers, truckers, and butchers who raise cattle in low-stress, clean, drug-free conditions.

It's the next logical step in the move to support natural and organic, humanely raised meat.

* The Certified Black Angus program is more stringent than the USDA criteria. You can check out their additional requirements, here.

ps The cattle in that photo are 75% Black Angus - 25% Limousin cattle from Peace Valley Ranch in the Hills of the Headwaters region in Southern Ontario.

pps Special thanks to three charming gentlemen on Twitter @mmWine, @eljefetwisted, and @randyhall for helping me find the wine criteria from the Tobacco, Tax, and Trade Bureau.

Monday, November 10, 2008

Why Does Filet Mignon Cost So Much?

Don't be shy, this is a really good question.

Take a look at this photo of a whole tenderloin, compliments of Australia Produce.
Notice that it's shaped like an elongated cone - starts big at one end and tapers almost to a point. And the big end has this, well, flap thingy thing.

Now look at how Filet Mignon aka tenderloin steaks are typically cut.

That's right, to get the pretty round steaks we're used to seeing in fine dining establishments the rancher can lose as much as 50% of this meat - the tenderloin tips and that flap - to trim!

Trim usually ends up in hamburger meat, which we expect to be really inexpensive.

A talented, conscientious artisan butcher can salvage the two ends by making tenderloin tips or bacon-wrapped Filet Mignon.

If you want unbelievably tender meat for a beef bourguignon or stew, or love the idea of combining bacon and steak together, look for tenderloin tips and bacon-wrapped filet mignon / tenderloin steaks from top quality farms and ranches.

They're not only inexpensive, when they come from artisan beef ranchers, they taste amazing. Plus, buying them helps artisan beef producers stay in business.

Beef Tenderloin on Foodista

Saturday, November 8, 2008

How To Have a Successful Artisan Steak Tasting

My company's advocacy arm, The Artisan Beef Institute, held a fabulous steak tasting extravaganza with Jaden Hair aka SteamyKitchen a few weeks back. A lot of folks are wondering now how to have their own artisan steak tasting parties.

Okay, moment of shameless self-promotion, try one of our Discover Beef Experience Artisan Steak Taster Packs from The Oliver Ranch Company! We'll send you steaks from 4 specific natural or organic beef ranches, each representing a different breed, growing region, diet, and aging technique (some dry-aged, some wet-aged). You'll also receive a copy of our Artisan Beef Institute tasting guide and tips on hosting a home tasting.

Compare ranches, see which you like best, order more of your favorite. Voila!

Now, if you'd like to go it alone, that's fine! Please just follow these guidelines to make sure your artisan steak tasting is just that. Consider this a cheat sheet for success.

First rule of thumb is to only use steaks or burgers from known producers! These are our minimum standards.

  • Specific ranch or producer group (source-verified).

  • Single breed or cross-breed.

  • No added growth hormones (steroids, yuck!).

  • No preventative antibiotics (if they can't keep healthy without 'em...)

  • All vegetable diet, no funky stuff in there like stale chewing gum.

  • Treated gently on farm, in truck, at yard (if relevant), & at slaughterhouse.

  • Dry-aged or wet-aged for at least 14 days

  • Bonus points: certified organic, humane, grass-only diet, holistic.


You can try this with commodity beef, too, from your supermarket or butcher (this is how I did it the first time 3 years back). However, please note that you might set yourself up for disappointment. Why? Because they don't keep track of where the beef is from let alone its breed, diet, etc.

Why does this matter? Just like with wine, different breeds raised in different regions on different diets taste different. You need to know what's on your plate. Otherwise, you won't be able to repeat the experience!

Plus, isn't it better to support the farms and processors who DO do the right thing?

Know what's on your plate.

Friday, November 7, 2008

Beef Industry Needs To Focus On Consumer

This headline's from today's www.CattleNetwork.com. What a great idea!

Let's see if the recommendations, from marketing specialist, Tad Schroeder, make sense. He starts with 5 errors the industry makes (my comments in italics):
  • Defensiveness about criticism. "All that does is feed the fire." A tad vague, no comment.

  • Too much secretiveness. "We need to be open and honest about what we're doing." Could not agree more. Tell us exactly what's on our plate and how it got there. See this for a start.

  • Camouflaging through labeling gimmicks. For example, Schroeder said, "The word 'natural' in the meat case means almost nothing." Hallelujah!

  • Assuming "consumers are stupid." "They're not stupid. They're very savvy, and they have lots of information." And I'm trying to make them smarter.

  • Scare tactics. Eh?


And follows with 5 tips:
  • Give 'em what they want.

  • Show and tell our story.

  • Invest in new technologies that are aimed at consumers.

  • Coordinate and share information within the industry, rather than keeping it secret for what may be a short-term competitive advantage that hurts the industry in the long term.

  • Give 'em your 800 number." Encouraging consumer feedback sends the message, "I'm proud of this. Come talk to me about it."

Hmmmmmmm... These are a little vague, so let me try.

This is what we care about.

  • We care about supporting good farms and workers.

  • We care about protecting our families from bad stuff in the beef.

  • We care about happy cows.

  • We care about keeping our environment clean.

  • We care about great taste and texture.


Bottom line: Tell us exactly what's on our plate, where it's from and how it was raised and aged. Then let us decide if we want to buy from you or the other guy.

Finally, do not snooker us into believing that USDA Prime tastes better than Choice or Select. Admit it, marbling is just one factor. Different breeds raised on different farms on different diets and aged with different techiques will taste different from each other - even if they score the same USDA grade. And this is a good thing, my gosh, imagine tailoring different beef styles to each individual's personal taste buds!

If you have any doubts, please call me, I will send you an artisan steak tasting kit to prove it.

Thursday, November 6, 2008

Now That's What We're Talking About

Thanks to Wordle (visit them!), we're able to see what I've been talking about. Really hoping that others will join this conversation and help us change the world of beef as we know it.

ps Need to get Steak Tasting in there more often :-)

Wednesday, November 5, 2008

Artisan Steak Tasting Goes to Tampa!

Okay, meat lovers and sustainability advocates, it's time to change the world.

After three successful steak tastings in the San Francisco area this summer, we're taking The Oliver Ranch Company's Artisan Beef Institute(r) "Provenance of Beef(tm)" program on the road.

First stop was Tampa, Florida, where Jaden Hair aka SteamyKitchen helped gather fellow food writers and enthusiasts for a tasting of 6 different styles of natural or organic artisan beef. Read her hilarious and insightful write up, also part of www.FoodBuzz.com 24/24/24 blog series. (That's her photo, too, she's amazing.)

Other than the delicious beef, the big hit of the evening was our tasting guide. Host a steak tasting in your home and you'll soon find that we just don't have a lot of words to describe a steak. Beefy, meaty, juicy, tender, and maybe gamy come to mind but not much else.

Also, your beefy might be my gamy, which can be very confusing.

So the guide is meant to help you evaluate which style of beef you like best -- which ranch or combination of breed, growing region, diet, and aging technique appeals most to your taste buds and why.

While we're not quite at the Robert Parker or wine wheel stage, nor do we want beef to be as complicated as wine, we'd love to share our tasting guide. Just email me carrie [at] oliverranch [dot] com.

We'll also send you the tasting guide with any order from our main marketplace, The Oliver Ranch Company (www.oliveranch.com).

How will this change the world?

Truth is, simple labels such as grass-fed or grain-fed or for that matter USDA Select, Choice, or Prime don't come close to telling you what the beef will taste like or how tender it will be, let alone whether it will suit your personal palate.

While marbling is important, flavor and texture can also vary considerably by breed, growing region, diet, age of cattle, the particular husbandry protocols of the rancher or lot operator, low stress handling, and the aging technique (if any) used by the butcher.

The industry doesn't want us to know all this stuff matters because they want to keep things simple for themselves.

But if YOU know it and YOU find it important to know what style of beef is on your plate and who raised it and how, then we can collectively support ranchers or processors with best practices.

We get cleaner, more flavorful, even personalized meat. Ranchers can stay on the land. Workers can have safer jobs. The land can get healthier.

It's a win-win-win no matter how you look at it.