I just love this story and this lovely lady. Diane Del Signore was introduced to me by one of my advisors, Rob Hurlbut, former CEO of Niman Ranch. She'd approached him, as had I, for advice on how to break the commodity trap in red meat, starting with beef.
Like me, Diane would like to see the grass-only beef industry blossom. She's provided guidance and support now for nearly a year in our endeavor to rethink the beef industry from a consumer's perspective.
In the meantime, she's put her talk into action in a related field: growing backyard chickens. An article in Oakland Magazine tells the story. You can read more about Diane on her Website, Snap Pea Partners.