Showing posts with label artisan steak tasting. Show all posts
Showing posts with label artisan steak tasting. Show all posts

Wednesday, February 10, 2010

Debunking One More Myth - Tastes Like Chicken


I am long overdue for a post on an Artisan Chicken Tasting with Heritage Breeds that I helped host along with Mark Trealout of Kawartha Ecological Growers and sponsored by Slow Food Toronto via my Artisan Beef Institute's (tm) sister, Artisan Poultry Institute (tm). Fortunately, there are four great articles written by people who attended the event, I encourage you to read them.

Sarah Elton writes "Heirloom Poultry, The Un-Perdue," in The Atlantic.



Rebecca Tucker writes "Tastes Like Chicken, But What Kind?" in The National Post.

Sheryl Kirby writes "Don't Count Your Chickens Before You've Tasted Them," on TasteTo.com







Laura Boyd, one of the Kawartha Ecological Growers, asks "Does All Chicken Taste The Same?"






Special thanks go to the three chefs and their teams who donated their time and incredible talents (and I must say self-restraint, they let the Texture, Personality, and Impression of each chicken stand for themselves):

David Chrystian, Victor
Donna Dooher, Mildred’s Temple Kitchen
Scott Vivian and Marc Dufour, The Wine Bar

Saturday, April 18, 2009

Congratulations, Tracy Smaciarz

A lot of us are coming to appreciate the artistry of talented livestock farmers and ranchers. Long part of the mythology of the American West and representative of quiet masculinity, the cowboy is by and large to be admired and emulated where possible.

Anyone who knows me knows I have discovered there is a sub-section of meat producers - some cowboys, some not - who are truly artisans of their craft. The Elliott & Ferris families of the Front Range Region of Colorado, who've been perfecting a Charolais beef program for 50 years, are one of my favorites and not just because I love their beef (which I truly do).

Tracy Smaciarz is a more recent discovery for me. He is neither a cowboy nor a rancher. Instead, he is an artisan butcher. I'd like to briefly tell you why he's one of my new heroes.

First, funny that I met Tracy through a lady named Traca. Traca Savadogo, that is, also known as Seattle Tall Poppy. I was working with Traca, whom I in turn met through Diane & Todd of White On Rice Couple, whom in turn I met through Jaden Hair of Steamy Kitchen, on setting up a series of artisan steak tastings in Seattle under my Artisan Beef Institute's(r) Provenance of Beef Program (tm).

"I'm looking for an artisan butcher in the area who I can include on my expert panel at the tastings, " I told Traca in early January. A few weeks later she finds herself at the Chef's Collaborative meeting and sits down at the beef table. The next day, "I didn't have a chance to talk much with him, but Tracy Smaciarz just might be your guy."

My is he ever. An extremely personable and affable person, Tracy spent nearly an hour with me on the phone after I cold-called him one day. He may have sized up pretty quickly that I knew a lot about artisan beef but no matter, he certainly treated me as knowledgeable.

A second generation meat processor, Tracy, who's about 40, has been "slinging" meat since he was 6 years old. He told me, "I've seen it all. Different breeds on different diets. I've worked in the slaughterhouse, on the truck, I can age, cut, wrap, cure, and smoke. I can tell a dark-cutter [cattle that was stressed at the point of slaughter] by sight and why it tastes as bad as it looks."

What is his passion? "I am looking to help my customers sell more directly." Be still my beating heart, this is MY passion.

Do you know how to dry-age meat, I ask? Oh, yes, I have my own aging room where I dry-age by the quarter.

An engagement was made. Within a few minutes, Tracy agreed to be on my panel and I was thrilled.

The marriage came quickly thereafter. "I'm a key member of the Puget Sound Meat Co-Op," a new USDA certified mobile slaughterhouse unit due to come on line this spring. "I'll be certified by the USDA in mid-April and am gearing up to achieve Organic certification, too." Washington state's third such progam, a mobile slaughterhouse can dramatically reduce the stress from which livestock can suffer in transportation and when encountering new places and people at the slaughterhouse.

Tracy went on to wow the people who came to my artisan steak tasting events, including Chefs Jason Franey of Canlis Jason Wilson of Crush, food bloggers including Molly of Orangette, and several dozen meat lovers who came to learn more about artisan beef at the sold-out event.

I conducted three tastings in a row and with each, I watched Tracy, who claims to have little experience in public speaking, speak with a passion about his work in an ever more intriguing way. He can talk to audiences at all levels of knowledge and make all feel valued and intelligent. Here he is pondering what he'll say after Chef Jason Wilson presents the evening's menu. The photo, taken in Crush's candlelit underground private dining room, is compliments of the very talented Dawn and Eric Wright of Wright Eats.

There are many things that Tracy does that make him an artisan of his craft, but here are the key three things that any artisan butcher does differently than your regular butcher:

Knowledge. He or she can tell you exactly what is on your plate. The name of the farm(s), the breed or crossbreed, the diet, the husbandry practices of those who handled it, the name of the slaughterhouse.

Aging. He will have aged the beef to perfection, using either a wet-aging or dry-aging technique or both. Her eye is trained to know when meat is at its peak for flavor and tenderness.

Cutting. She will be an expert at cutting a carcass into final retail-ready portions. In doing so, he will work properly with the grain of the meat and maximize the amount of quality beef from any one carcass.

Tracy and I and others will be bringing even more Artisan Beef Institute events this summer to the Seattle and Portland markets. If you'd like to learn more about them and be included on the invitiation lists, please go to my online marketplace and sign up for my newsletter.

In the meantime, please join me in congratulating Tracy on receiving his formal approval from the USDA, which came through as expected last week. CONGRATULATIONS, TRACY. Honored to have met you.

Thursday, April 16, 2009

Food Blogger Playdate 2 - Artisan Steak Tasting

Wondering just what happens at one of my Artisan Beef Institute (TM) "Provenance of Beef (TM)" steak tastings?

Well, now, thanks to Mark Tafoya and Jennifer Iannolo of The Culinary Media Network, you can take a sneak peek at a live tasting in this fabulous video. (It's actually fun to watch some of the world's best known bloggers arm wrestle over which farm created the best tasting steak.)


It's like a wine tasting, but with steaks!(TM)

Here's how it works. I cherry pick up to six ranchers or farmers whom I've qualified as producing artisan quality meat and then, as in a wine tasting, have participants taste a steak or hamburger from each ranch in a side-by-side comparison. It's amazing how truly great ranchers, in combination with artisan butchers, can create unique, signature style tastes and textures.

Mark and Jennifer are two of the most inspirational and generous souls I've met and they kindly invited me to their Food Blogger Playdate 2 along with Jaden Hair of Steamy Kitchen, Grace Piper of Fearless Cooking, Betty Fussell, award winning author of Raising Steaks (my personal hero), The Life and Times of American Beef, Olga Massov of Sassy Radish, Charles Hope of Blip.tv, and Tommy Hong (he's an ER doctor and also our very gracious host).

Also, a special thanks to Anu Karwa of Swirl Events. Anu is a real sport, she doesn't even eat beef but came to the tasting and carefully selected four great wines to pair with our delicious Rib-Eye steaks.

Look for more opportunities to join a tasting in the coming months including private wine and artisan steak pairing dinners in the New York City area with Chef Mark and Anu Karwa's Swirl Events.

And, for those who'd like to know which ranch or farm was voted #1? Well here's something different: I never look for "the winner." Instead, as you'll see in the video, we have different taste buds and priorities when it comes to buying and enjoying beef.

That said, I will share the five beef styles we did taste. Four are currently available in a home Discover Beef Experience Artisan Steak Tasting kit. Here's a short description of the farms and here's a side-by-side comparison.

We also had the honor of tasting delicious dry-aged, grass-finished Galloway beef from the Beechy Family in Wisconsin, brought to us by Grass Fed Traditions. I am looking forward to including beef from the Grass Fed Traditions network in my next home artisan steak tasting kit. If you want to try it now, pay them a visit!

Wednesday, March 18, 2009

Artisan Steak Tasting Winner (s!)

OK, this will not be my most articulate and thoughtful post. Why? Well, I lost my email files last week, thanks to Outlook just disappearing - poof! - overnight. So I had to hunt and peck to recreate the list of comments, which took me a very long time, making me two days late in announcing... ah, forget the whining.

This is going to be fun. I am cheating on my own contest rules!!!

Greg Rempe of BBQ Central Show (LATalk Radio) invited this Beef Geek aka Beef Sommelier aka The Steak Lady aka Grillmeistress onto his radio show to share the secrets of artisan beef. I truly hope you all are inspired to go out an start asking these questions of me, your grocers, butchers, online purveyors, or folks at farmers' markets and CSAs.

But then right now you really want to know if you won the Discover Beef Artisan Steak Tasting kit for your home. This tasting pack includes beef from four different artisan quality ranches, each raising a different breed in a different region with a different diet and aging technique. You'll also receive instructions for conducting a home tasting, an Artisan Beef Institute tasting guide, plus a personal consultation to help design a fabulous tasting extravaganza.

Well, here's a bit of good news. I had set an internal goal of 50 or more comments on my blog. If I reached that goal, there would be two winners, selected at random by the magic random number generator machine at http://www.random.org/. Well, we did it.

So here are the two lucky winners, I hope you're excited!!

@UrbanBohemian (aka Brian) - who met me over steak on Twitter and who lives in Washington, D.C., my stomping grounds for 8 years after graduation from college. Brian was lucky #24

And....

Lucky #19 Curt McAdams (aka @cmcadams) from Ohio - a competitive BBQer and all around nice person who (whom?) I had the good fortune to talk with by phone a while back. Curt is one of the many who inspires me to learn more about the art of barbecue.


Brian & Curt, congratulations! I will be sending you an email to arrange a time to ship you your artisan steak tasting pack.

For all others, THANK YOU for participating. I look forward to continuing our dialog about artisan beef and why it's important to us and the people who bring it to our plates.

Finally, I'll be sending everyone who provided an email address a copy of my Artisan Beef Institute "Cheat Sheet" in the hopes that you find it helpful in your quest for cleaner, better tasting, humanely raised beef.
Please email me at carrie [at] oliverranch [dot] com with any questions about this contest or artisan beef in general. My goal is to help you find artisan quality beef that meets your needs. It's a win-win situation.

Tuesday, March 3, 2009

Want To Win An Artisan Steak Tasting?

If you're reading this post you are probably a fan of Greg Rempe of the BBQ Central Show (LATalk Radio) and heard me on his radio show talking about how to find artisan quality beef. Well hopefully you were listening carefully as we have a little contest here and the winner is going to be one very happy steak lover.

We're giving away one of my Discover Beef Experience Artisan Steak Tasting packs! An artisan steak tasting is like a wine tasting but with steaks. You'll receive four 10 to 12 oz steaks, one each from four different artisan beef producers, each specializing in a different breed, growing region, diet, and aging technique. I'll also send you one of my Artisan Beef Institute steak tasting guides and a how-to for hosting a steak tasting at your home. Finally, you'll receive a personal consultation from me to make your tasting a huge success.

Now I have to admit that I'd be really grateful if you read a bit of my blog or visit my online marketplace, The Oliver Ranch Company, and sign up for my newsletter (don't worry, I don't sell or let people borrow or pay for your email address).

But, to win the Artisan Steak Tasting pack, all you have to do is leave a comment below listing one of the 8 criteria I use to help identify artisan quality beef.

When you comment, make sure to leave your email address so I can contact you if you win. Sorry, because the border police make tend to make life difficult when shipping internationally, this offer is good for shipments to the Continental US, only. The contest closes at 11:59pm EST on Sunday, March 15, 2009. I will use some whiz bang software to select a winner at random.

If you post a link on Twitter or your blog referring people back to this contest you'll automatically be entered a second time. Make sure to come back and leave a new comment with a link back to your post.

If you didn't hear the show, go back and listen to the podcast, it's great! If you're clever, you'll also find the answers on one or both of my sites.

Finally, if you want to read about a tasting, pay a visit to SteamyKitchen and read her hilarious blow-by-blow of a tasting last fall here.

Good luck, and thanks for the visit!


Tuesday, November 11, 2008

Just What Is Angus Beef - Part 1

The answer might surprise you, especially if you're a wine aficionado.

To be marketed as Black Angus* beef, the USDA requires one of two things:

  1. The cattle must have at least 50% provable Angus genetics -or-

  2. Have at least 51% black hair


There are some minor exceptions but for the most part, the good folks on the slaughterhouse line can check each cattle’s papers as they pass on by, call in CSI to do a DNA test, or eyeball the hair color.

By comparison, a US winemaker must meet three criteria in order to label his or her wine as a particular varietal, such as Cabernet Sauvignon.

  1. Grapes from a designated appellation (i.e. Napa Valley) -and-

  2. At least 75% Cabernet Sauvignon grapes -and-

  3. The entire 75% grown in the designated appellation



Now, I think most people would agree that said wine with 25% Merlot grapes would taste different than said wine with 25% Pinot Noir grapes.

So with wine, at minimum, place, grape variety, %’s matter.

Heck, wine drinkers have been known to argue mightily over vintages that come from the same appellation and grape variety but are grown in different pockets of that appellation. Have you ever read the Squires / eBob board (as in Robert Parker)?

Why wouldn’t we celebrate the fact that 50% Black Angus – 50% Limousin beef might have a different flavor and texture than 50% Black Angus – 50% Hereford? With the right paperwork, they’d both qualify as Black Angus. But they'd surely taste different. Especially if they were fed different diets in different regions.

I for one think it would be great to have folks be arguing as passionately about beef origin and style as they do about wine.

Why? At minimum, if we actually know what's on our plate, we can choose the style of beef we like best.

Even better, the very best beef -- artisan beef -- comes from producers, truckers, and butchers who raise cattle in low-stress, clean, drug-free conditions.

It's the next logical step in the move to support natural and organic, humanely raised meat.

* The Certified Black Angus program is more stringent than the USDA criteria. You can check out their additional requirements, here.

ps The cattle in that photo are 75% Black Angus - 25% Limousin cattle from Peace Valley Ranch in the Hills of the Headwaters region in Southern Ontario.

pps Special thanks to three charming gentlemen on Twitter @mmWine, @eljefetwisted, and @randyhall for helping me find the wine criteria from the Tobacco, Tax, and Trade Bureau.

Saturday, November 8, 2008

How To Have a Successful Artisan Steak Tasting

My company's advocacy arm, The Artisan Beef Institute, held a fabulous steak tasting extravaganza with Jaden Hair aka SteamyKitchen a few weeks back. A lot of folks are wondering now how to have their own artisan steak tasting parties.

Okay, moment of shameless self-promotion, try one of our Discover Beef Experience Artisan Steak Taster Packs from The Oliver Ranch Company! We'll send you steaks from 4 specific natural or organic beef ranches, each representing a different breed, growing region, diet, and aging technique (some dry-aged, some wet-aged). You'll also receive a copy of our Artisan Beef Institute tasting guide and tips on hosting a home tasting.

Compare ranches, see which you like best, order more of your favorite. Voila!

Now, if you'd like to go it alone, that's fine! Please just follow these guidelines to make sure your artisan steak tasting is just that. Consider this a cheat sheet for success.

First rule of thumb is to only use steaks or burgers from known producers! These are our minimum standards.

  • Specific ranch or producer group (source-verified).

  • Single breed or cross-breed.

  • No added growth hormones (steroids, yuck!).

  • No preventative antibiotics (if they can't keep healthy without 'em...)

  • All vegetable diet, no funky stuff in there like stale chewing gum.

  • Treated gently on farm, in truck, at yard (if relevant), & at slaughterhouse.

  • Dry-aged or wet-aged for at least 14 days

  • Bonus points: certified organic, humane, grass-only diet, holistic.


You can try this with commodity beef, too, from your supermarket or butcher (this is how I did it the first time 3 years back). However, please note that you might set yourself up for disappointment. Why? Because they don't keep track of where the beef is from let alone its breed, diet, etc.

Why does this matter? Just like with wine, different breeds raised in different regions on different diets taste different. You need to know what's on your plate. Otherwise, you won't be able to repeat the experience!

Plus, isn't it better to support the farms and processors who DO do the right thing?

Know what's on your plate.

Friday, November 7, 2008

Beef Industry Needs To Focus On Consumer

This headline's from today's www.CattleNetwork.com. What a great idea!

Let's see if the recommendations, from marketing specialist, Tad Schroeder, make sense. He starts with 5 errors the industry makes (my comments in italics):
  • Defensiveness about criticism. "All that does is feed the fire." A tad vague, no comment.

  • Too much secretiveness. "We need to be open and honest about what we're doing." Could not agree more. Tell us exactly what's on our plate and how it got there. See this for a start.

  • Camouflaging through labeling gimmicks. For example, Schroeder said, "The word 'natural' in the meat case means almost nothing." Hallelujah!

  • Assuming "consumers are stupid." "They're not stupid. They're very savvy, and they have lots of information." And I'm trying to make them smarter.

  • Scare tactics. Eh?


And follows with 5 tips:
  • Give 'em what they want.

  • Show and tell our story.

  • Invest in new technologies that are aimed at consumers.

  • Coordinate and share information within the industry, rather than keeping it secret for what may be a short-term competitive advantage that hurts the industry in the long term.

  • Give 'em your 800 number." Encouraging consumer feedback sends the message, "I'm proud of this. Come talk to me about it."

Hmmmmmmm... These are a little vague, so let me try.

This is what we care about.

  • We care about supporting good farms and workers.

  • We care about protecting our families from bad stuff in the beef.

  • We care about happy cows.

  • We care about keeping our environment clean.

  • We care about great taste and texture.


Bottom line: Tell us exactly what's on our plate, where it's from and how it was raised and aged. Then let us decide if we want to buy from you or the other guy.

Finally, do not snooker us into believing that USDA Prime tastes better than Choice or Select. Admit it, marbling is just one factor. Different breeds raised on different farms on different diets and aged with different techiques will taste different from each other - even if they score the same USDA grade. And this is a good thing, my gosh, imagine tailoring different beef styles to each individual's personal taste buds!

If you have any doubts, please call me, I will send you an artisan steak tasting kit to prove it.