#MeatCamp - Cooking Head To Tail

The Head to Tail philosophy of eating is, thankfully, one of the fastest growing food trends. At this week's MeatCamp(tm) chat, we held an introductory session on how to identify and cook the not-so-fancy cuts of beef, pork, lamb, and chicken, including offal.

We were joined by a few formal guests including Larry Liang (@DJPegLeg), an avid home cook and apprentice to Becky Selengut (@ChefReinvented - watch for her upcoming cookbook on sustainable seafood) and The Unknown Chef (@TheUnknownChef) of EastVillageRadio. If you don't know these folks yet, you will. Give them a follow!

As usual, participants ran the gamut from Mike Smuckers (@Tweef_32), an artisan butcher in Pennsylvania to those who love offal (@FoodiePrints) and those who don't (too many tripe-haters out there to mention). We had grass-fed and grain-fed beef ranchers, chefs, home cooks, BBQ fanatics, food activists and entrepreneurs, 4-H farmers, restaurateurs, and lots of lurkers.

Much of the comments were on beef (no doubt because that's been my main focus to date) but the principles are the same for all meats. You can read the full transcript here.

THE HIGHLIGHTS

Cuts from the front (Chuck) and back (Round), where the muscles get more exercise, can be a bit tougher than those from the middle, where the well known New York Strip Loin (Kansas City Steak), Filet Mignon, Rib-Eye, and Sirloin steaks are found.

Fortunately, there are easy ways to cook meat cuts from the front and back ends. Dutch ovens, crock pots, and learning to braise and stew are simple and easy.

DJPegLeg For beef cheeks, short ribs, and oxtail I’ll braise them. Oxtail in a chinese style braise: http://bit.ly/9hPYC4 #meatcamp -8:21 PM

DJPegLeg Sure, so braising is essentially cooking something at a relatively low temperature for a long time using moist heat.#meatcamp -8:25 PM

DJPegLeg Typically you sear your meat first to help build some flavor. Braising is good for tougher cuts of meat because it helps break…#meatcamp -8:26 PM

TheUnknownChef @carrieoliver Braising is slow low temp cookin w/moisture always present. Stewing is small pieces submerged in liquid & braised. #meatcamp -8:35 PM

TheUnknownChef @carrieoliver Roastin is dry heat 4not so tough cuts u can do MR. Moist heat is 4 tough cuts that R loaded w/collagen.#meatcamp -8:39 PM

TheUnknownChef Now Braising is ANY situation where moisture stays present. You can braise in a dutch oven with NO ADDED LIQUID & U’ll luv me 4it #meatcamp -8:46 PM

Some don't agree that Chuck & Round cuts are tougher

tweef32 @meatcamp demand is growing for the ends but I think percp is tough but totally not true. #meatcamp -8:24 PM Feb 25th, 2010

Offal is a real challenge, despite some great efforts by individual chefs and some TV shows.

CamBrownJax @andreabakes When I was little I went into the kitchen once to see a giant cow’s tongue on the counter and was horrified,.#meatcamp -8:49

masterbutcher @meatcamp tripe tastes like it smells to me: wet dog. Something I don’t care for. #meatcamp -9:00 PM

Fortunately, some people love it and there are some ways to cook it to overcome barriers.

TheUnknownChef Big flavor OFFAL needs big flavored accompaniments to BALANCE out the richness & intensity of flavor of the meat.#meatcamp -9:09 PM

DJPegLeg I became a heart fan when I had anticucho, which is a Peruvian preparation where they grill the heart after marinating.#meatcamp -8:16 PM

Feastfinefoods @iTweetMeat sweetbreads, pigs ears, lamb brains, lamb tongue, lamb liver are all top notch IMO #meatcamp -8:56 PM

The key barriers to offal include:

TheUnknownChef @carrieoliver freshness is the biggest barrier w/offal. Most often its not fresh at butcher so its even more “gamey”#meatcamp -9:03 PM

DJPegLeg @carrieoliver I think the biggest barrier is the unknown. Not knowing how to cook it or what it’ll taste like. #meatcamp -9:03 PM

tgnh Biggest barrier: not easy to find supply. Will have to make arrangements with local purveyors from farmers mrk #meatcamp -9:04 PM

winemedineme @CarrieOliver I am a bit freaked about messing it up.#meatcamp -9:04 PM

Bev_W @CarrieOliver Could be it has seeds in class struggles. Offal for the poor. With restos doing great stuff w/cheap cuts, ppl see what's poss. #meatcamp -7:27 PM

Asked how we'd make offal more hip led to some great ideas.

Herbguy Make illegal except 4 royality;) clever suggestions on how to make offal & lesser cuts hip (beyond restaurant)? #meatcamp /via@CarrieOliver -9:12 PM

cbsop @CarrieOliver just call ‘em the good bits #meatcamp -9:15 PM

nel1jack Rachel Ray could do it #meatcamp -9:20 PM

fourgreenis @iTweetMeat Took tongue to a potluck, had a great sauce and I only said it was beef. All liked it. #meatcamp -9:12 PM

Finally, some great recipe links:

DJPegLeg I really like this brisket recipe, it’s super easy:http://bit.ly/b9sb8E #meatcamp -8:31 PM

meatcamp If anyone has recipes to share, plz do so. I’ll send my mom’s beef stew. http://bit.ly/cekC6P #meatcamp -8:29 PM

andreabakes Recipe for tripehttp://www.foodnetwork.com/recipes/mario-batali/roman-style-tripe-trippa-alla-romana-recipe/index.html #meatcamp -9:03 PM

Please join us every Thursday at 8pm ET on Twitter or use the #MeatCamp hashtag any time. If you have topics you'd like to see covered or would like to be a guest yourself, please contact me or Chris Raines @iTweetMeat.

MeatCamp (tm) and #MeatCamp (tm) are trademarks of The Oliver Ranch Company (tm) and The Artisan Beef Institute (tm). Twitter use is an extension of this education and tasting program designed to create an open, friendly forum in which I and Dr. Chris Raines, Extension Meats Specialist and Assistant Professor at Penn State University's Department of Dairy & Animal Science, seek to demystify meat and to celebrate the great artisan farmers, ranchers, truckers, slaughterhouse workers, butchers, chefs and home cooks who help bring it to our plates.

Ground Beef - How To Find Top Quality, Great Tasting Burgers

A recent New York Times article on ground beef has led a lot of friends, colleagues, and clients to ask my thoughts on the issue.

It's great to see so many of us asking how our food system works but it is complicated territory. Most of you tell me you were disgusted to learn what goes into commodity ground beef, upset that some companies may have lax food safety standards, and looking for help. I've made it my job to develop a knowledge base on beef so let me attempt to sort through the myriad issues raised in the Times.

First, allow me to highlight an issue that is rarely raised. Outside of the sheer yuck factor, one very compelling reason to avoid eating commodity ground beef is that it has very little flavor. Per my earlier post, the reason is that large packers do not use flavor as a primary goal in the first place. Instead, their focus is cost control, to produce the lowest cost burgers that you're still willing to eat.

Why spend your hard-earned cash on a lame tasting burger?

But anyway, back to the issue at hand. The Times article raises three related but separate issues: the risk of food poisoning from contaminated meat, our inability to trace our meat back to the source, and the inclusion of "trimmings" that have been treated with ammonia.

The Bad News: With regard to food poisoning there is no fail-safe solution for any food including ground meat. Meat, vegetables, fruits... at some point all food comes from the earth and typically passes through many hands - including yours - before you eat it. No matter how carefully food is handled, there is a chance that a pathogen may get into your system.

The Good News: There is great tasting ground beef out there made from source-specific, quality ingredients and I can help you find it.

Now let's debunk a few myths.

Buy From Your Local Butcher. I am a huge fan of locally grown and processed meat. However, it's important to know that many meat cutters are buying their beef from the same sources as discussed in the Times. Also, being local doesn't automatically add up to pathogen-free.

Buy From A Farmer. Based on hundreds of taste tests I can say with great confidence that you are far more likely to get flavorful ground beef from any farm-specific purveyor whether online or offline. That's because farmers industrious enough to not only raise but also slaughter, process, and market their beef are likely to be preoccupied by flavor and texture, not just yield.

Unfortunately, knowing the farmer's name does not ensure pathogen-free meat or a fabulous eating experience. Bacteria can be introduced indirectly such as a deer walking through the field, by renting a neighbor's bull, from a truck or slaughterhouse, or through cross-contamination in your own home.

As for flavor, you might be surprised to find out just how different beef can taste from farm to farm. As with winemakers, some farmers and butchers are more talented than others, too. Trust me, you will like beef from some a lot more than others.

Grind Your Own. The idea here is to purchase whole muscle cuts such as a Chuck Roast or Brisket and grind it at home or ask a meat cutter to grind it for you. The benefit is you will at least know that there are no ammonia-treated fillers or other oddities in your burger.

However, unless you (or your butcher) are extremely scrupulous, you still run the risk of food poisoning unless you thoroughly cook the beef. This is because any bacteria on the surface of the meat, on your hands, in your kitchen, or on the grinder itself can get mixed into the beef during the grinding process.

Buy Grass Fed Beef. There are many reasons to choose grass-fed beef (I call it grass-only) including flavor and texture. Eat Wild also suggests some potential health and other benefits, too. There is some evidence that grass-fed cattle have a lower incidence of certain bacteria but it's important to note that the research is inconclusive.

Either way, cross-contamination can occur at virtually any point between farm and fork so grass-fed does not guarantee pathogen-free.

So What Is The Solution?

Outside of thoroughly cooking your ground beef? Start asking questions! We have a tendency to seek shortcuts and easy answers and sadly many companies are only too happy to comply. No Trans Fats! claims do not make potato chips healthy. All Natural! is virtually meaningless in any food category. But if we all start doing everything we can to know what is on our plates and how it got there - and walk away if the answer is not forthcoming - retailers and processors will eventually start being pickier about how they source their meat.

The benefits are numerous. While it will not eliminate pathogens, at minimum buying source-specific meat will increase the chance of having a great tasting burger made without mystery ingredients.

Look For Artisan Beef

I personally look for farmer, trucker, and butcher teams who employ artisan practices to create signature-style flavors and textures. We like to compare steaks and burgers from multiple farm teams and when my family finds one we like, we feel like we hit the jackpot and stock up. (This is a great way to save money, too.)

To find artisan quality beef I created a list of questions that I employ as a guide. Please feel free to download my cheat sheet here or, if you're feeling shy, I will screen a farm or butcher for you. I also have a list that I will publish soon and expand with time.

You Can't Find Artisan Quality, Now What?

Artisan beef is extremely hard to find but you can still increase your odds of finding great tasting beef for your family.

Look for brand name beef with a label that clearly states the cattle were raised without the use of added hormones or preventative antibiotics. You will likely find that it has more flavor and chances are higher that the ground beef is made from known sources and without ammonia-treated fillers.

If you can, order beef from several of these purveyors and compare them in a blind tasting at home. This is a great (and fun) way to find out which flavors you prefer. If you'd like to use my Artisan Beef Institute's tasting guide, which you can download here.

A step up is to find a butcher who can at least tell you the name of the farm and slaughterhouse and how he or she aged the beef. (Aging enhances flavor and texture.) Bonus points if they also test their ground beef. These are strong signs that care has gone into the making of those burgers.

Further Questions?

Have I missed information? Do you have a favorite farm, butcher, or purveyor you'd like to call out? Please leave a comment or send me an email.

In the meantime, get out there and vote with your voice and your wallet. Ask questions, good retailers, restaurants, butchers, and farmers are ready and thrilled to respond!

How to Choose Your Burger Meat

It's one thing to talk about artisan steaks. It's another to understand artisan burgers.

If I can give you any advice: Do not buy burger meat from your grocer.

The reason cited most often is risk of food poisoning. Please allow me to offer another reason to avoid grocery store ground beef and patties:

They don't actually taste that great! In fact, I'd say they don't taste much at all. Why else would we need to add seasonings to the beef or condiments on top?

At first glance, it doesn't make any sense that commodity burger meat is bland. Most is made from older cows or the steaks and roasts found in the front or back end where the muscles get more exercise. Exercise is one contributor to flavor.

There are two reasons that most grocery beef is bland.

1. Meat processors and grocers grossly oversimplify what drives taste, texture, and quality in beef.

We have been trained to think that USDA Grade (Select, Choice, or Prime) is the key contributor to quality, flavor, and juiciness. This is not true; flavor and texture also vary (a lot) depending on the breed, region, diet, aging techniques, and the relative talent of the grower, slaughterhouse, and butcher. This is as true for burgers as it is for steaks.

2. They are not selecting beef based on how good it’s going to taste in the first place.

To grocery stores and meat processors, beef is all about throughput and efficiency. Both industries have high capital costs but with rare exceptions do little to nothing to differentiate themselves vs. their competitors. As a result, they ultimately compete based on price and operate on very thin profit margins. In retail parlance, they literally calculate a "penny profit" - how many pennies do I make on each sale?

Rather than hand-select beef that will delight the palate, which would take time and money, most grocers select beef based on these criteria:

• How cheap it is (so they can increase penny profit)
• How much they can sell (so they can make an actual profit)
• How quickly they can sell it (so they don’t tie up cash too long in inventory)

Wait, you say, this is no different than any business, the idea is to lower the cost of inputs and sell at a profit.

To which I would respond, a company or brand that wants to say in business over time will also increase the value of what they are selling. In the case of ground beef, this means at minimum they would go out of their way to purposely offer really great tasting meat.

Where does this leave you if you want to enjoy a burger, some tacos, or nice bowl of chili?

Find a source of artisan quality artisan burgers! I use the same criteria as with artisan quality steaks, which you can find listed below.

If you’re a flavor hound, for burgers I would suggest that you look even harder for a good source of grass fed beef (just make sure you know what you’re getting, some misuse this terminology). When raised and aged properly, you’ll often find it to have a far more adventurous flavor. You will likely have also done a good thing for animal welfare and the environment while you were at it. That’s a win-win-win if I’ve ever heard one!

Finally, this post is part of Food Renegade's Fight Back Friday initiative meant to help individuals take control over what is on our plates. Every week I enjoy reading the posts of others who participate in the FBF carnival. I suggest that you take a look, too, and add your own post while you're at it!

Artisan Beef Institute® - Minimum Criteria For Artisan Quality Beef

• Specific farm or producer group (source-verified).
• Single breed or cross-breed.
• Known growing region.
  
• No added growth hormones (steroids, yuck!).
• No preventative antibiotics (if they can't keep healthy without 'em...).
• All vegetable diet, no funky stuff in there like stale chewing gum.
• Low stress conditions on farm, in truck, at yard (if relevant), & at slaughterhouse.
• Dry-aged or wet-aged for at least 14 days
• Bonus points: certified organic, humane, grass-only diet, holistic.

© All Rights Reserved. The Oliver Ranch Company®. The Artisan Beef Institute®

Low Stress Food Tastes Better

When a tree suffers stress, you can see it in its rings. Whether drought, disease, or fire, times of stress are permanently etched and visible to the naked eye.

Have you ever thought to think the same might happen to our food?

It does.

Stress can permanently, and negatively, influence the taste and texture of our food and in particular, meat. As stress leaves its mark in trees, stress in cattle leaves the meat darker colored, dry, and mushy.

Why don't we know this?

I think part of the problem is that many, including great people like Michael Pollan, have tried to inspire people to make ethical food choices by focusing on the absence of the negatives. Put another way, we've focused on what's NOT in the beef: no antibiotics, no growth hormones, no corn, no CAFO.

Others have focused on the negative impact that industrial agriculture has had on the small family farm or the environment. Finally, much of the conversation around humane treatment has centered on philosophical arguments or man's moral obligation to treat less intelligent, sensient beings with care.

A lot of people say they care about humane treatment of livestock but let's be honest, not many act upon it. The BSE scare and a widely aired, brutal video of "downer" cows didn't materially impact the sales of hamburger meat. Is this because we North Americans are so disassociated from the source of our food that we don't connect-the-dots? Or is it just too troubling to remember that meat comes from animals?

I don't know the answer to this but what I do know is that when I tell people that low-stress conditions lead to better tasting, more tender and juicy beef, they sit up and pay very close attention. In every single artisan steak tasting I host, the questions from the audience invariably focus on this very topic.

I think it is a life-changing moment for many to discover that humane handling isn't just a feel-good thing. Whenever I'm tempted by that supermarket special - Prime Rib Roast, $5.99/lb! - I tell myself, why risk wasting your money and your moral standards, and I do my very best to walk away.

If you have friends who want to do the right thing but are still on the fence, do them a favor, let them know too, that low-stress food tastes better.

And if you like this post (or even if you don't), may I strongly encourage you to pay a visit to Food Renegade and read other posts, like mine, that are part of Kristen's Fight Back Friday carnival. Let's take control of our food!

Why I Call It Grass-Only, Not Grass-Fed Beef

As part of this week's Fight Back Friday carnival, I want to share one of my most popular posts, All Beef Is Grass-Fed.

I hope you'll read and enjoy it.

As an addendum, I continue to be amazed by how confusing it is for a mere mortal to see beyond label claims, especially when it comes to meat. Government-approved claims such as "natural" or "organic" or "grass-fed" may be well intended but too many mistakenly or purposefully misuse the terms.

The "grass-fed" claim continues to perturb me (though "free range" and "cage free" are up there, too). Why? Because all beef cattle eat grass. It's the finishing diet - what is consumed in the last few months - that should ultimately determine whether the beef is "grass-fed" or "grain-fed." Grass-fed should be reserved for cattle raised on grass-only diets. However, I have seen multiple brands, butchers, or grocers mix the two up.

To wit, in November I called about 20 Los Angeles area butchers. 10 had never heard of grass-fed beef. The other 10 told me they carried grass-fed beef but after just a few questions, it was clear the beef was grain-fed. One even read to me from the brochure that the cattle "were raised on pristine green grass." But it was Dakota brand beef, which I knew to be grain-finished. The butcher was adamant he was right. I read in turn to him from the Dakota Beef Web site FAQ section. This butcher wasn't being disingenuous. But if he was confused, no wonder the rest of us are, too.

Again, here's my original post, All Beef Is Grass-Fed. And take a look at Food Renegade's site to find other great posts on how to take control of our food.

Those cattle by the way belong to Mac Magruder from Potter Valley, CA. Mac raises some of the best grass-only beef I've tasted.

How To Avoid Mixing Things Up On The Grill

Do you ever find yourself having to cook for people who have different preferences? You like your steak rare but Uncle Bob won’t eat it if it’s a shade pinker than medium. Little Johnny likes his chicken spicy but Susie can’t take the heat?

Well this clever lady, Leslie Haywood, was tired of mixing things up on the grill, decided to do something about it, and voila, she created Grill Charms (TM). I think of them as like wine charms but for steaks!

Each charm has a different design (my favorite is the martini glass whereas my husband prefers to be king for the day). As you can see here, you simply push them into whatever you’re planning to cook and then cook as you normally would.

Now, Beef Geek that I am, I had to come up with a new, clever way to use these. In this case, I took a large Sirloin steak from the freezer, thawed it in a cold water bath, and then cut it into two sections. I wanted to see if the two pieces would taste different from each other.

You’re asking, why would one section of the exact same steak taste different than the other?

One thing that contributes to flavor and texture is the amount of exercise any one muscle gets. If you look at this picture, you can clearly see a fat seam running along the top right quadrant of this steak. I wondered whether the piece above, which had a noticeably different grain, got more or less exercise than the section below. My hypothesis was that it was a section called the Sirloin "Cap."

Well isn’t that interesting, there was a subtle but noticeable difference. The flavor was the same but the piece from above the seam had a bit more flavor overall.

I asked one of my favorite artisan butchers, Tracy Smaciarz of Heritage Meats in Rochester, Washington, to explain why. He confirmed that this was the "cap" and that most restaurants and stores cut it off to make the steaks look tidier.

Well I for one won't be cutting that section off of the Sirloin steaks I eat.

ps Grill Charms come in sets of 6 and there are four versions including the Steak Collection, Pink Collection, Spicy Collection, and Charmed Life Collection. You can order them online or find them at select retail stores.

Artisan Steak Tasting Winner (s!)

OK, this will not be my most articulate and thoughtful post. Why? Well, I lost my email files last week, thanks to Outlook just disappearing - poof! - overnight. So I had to hunt and peck to recreate the list of comments, which took me a very long time, making me two days late in announcing... ah, forget the whining.

This is going to be fun. I am cheating on my own contest rules!!!

Greg Rempe of BBQ Central Show (LATalk Radio) invited this Beef Geek aka Beef Sommelier aka The Steak Lady aka Grillmeistress onto his radio show to share the secrets of artisan beef. I truly hope you all are inspired to go out an start asking these questions of me, your grocers, butchers, online purveyors, or folks at farmers' markets and CSAs.

But then right now you really want to know if you won the Discover Beef Artisan Steak Tasting kit for your home. This tasting pack includes beef from four different artisan quality ranches, each raising a different breed in a different region with a different diet and aging technique. You'll also receive instructions for conducting a home tasting, an Artisan Beef Institute tasting guide, plus a personal consultation to help design a fabulous tasting extravaganza.

Well, here's a bit of good news. I had set an internal goal of 50 or more comments on my blog. If I reached that goal, there would be two winners, selected at random by the magic random number generator machine at http://www.random.org/. Well, we did it.

So here are the two lucky winners, I hope you're excited!!

@UrbanBohemian (aka Brian) - who met me over steak on Twitter and who lives in Washington, D.C., my stomping grounds for 8 years after graduation from college. Brian was lucky #24

And....

Lucky #19 Curt McAdams (aka @cmcadams) from Ohio - a competitive BBQer and all around nice person who (whom?) I had the good fortune to talk with by phone a while back. Curt is one of the many who inspires me to learn more about the art of barbecue.

Brian & Curt, congratulations! I will be sending you an email to arrange a time to ship you your artisan steak tasting pack.

For all others, THANK YOU for participating. I look forward to continuing our dialog about artisan beef and why it's important to us and the people who bring it to our plates.

Finally, I'll be sending everyone who provided an email address a copy of my Artisan Beef Institute "Cheat Sheet" in the hopes that you find it helpful in your quest for cleaner, better tasting, humanely raised beef.

Please email me at carrie [at] oliverranch [dot] com with any questions about this contest or artisan beef in general. My goal is to help you find artisan quality beef that meets your needs. It's a win-win situation.

Want To Win An Artisan Steak Tasting?

If you're reading this post you are probably a fan of Greg Rempe of the BBQ Central Show (LATalk Radio) and heard me on his radio show talking about how to find artisan quality beef. Well hopefully you were listening carefully as we have a little contest here and the winner is going to be one very happy steak lover.

We're giving away one of my Discover Beef Experience Artisan Steak Tasting packs! An artisan steak tasting is like a wine tasting but with steaks. You'll receive four 10 to 12 oz steaks, one each from four different artisan beef producers, each specializing in a different breed, growing region, diet, and aging technique. I'll also send you one of my Artisan Beef Institute steak tasting guides and a how-to for hosting a steak tasting at your home. Finally, you'll receive a personal consultation from me to make your tasting a huge success.

Now I have to admit that I'd be really grateful if you read a bit of my blog or visit my online marketplace, The Oliver Ranch Company, and sign up for my newsletter (don't worry, I don't sell or let people borrow or pay for your email address).

But, to win the Artisan Steak Tasting pack, all you have to do is leave a comment below listing one of the 8 criteria I use to help identify artisan quality beef.

When you comment, make sure to leave your email address so I can contact you if you win. Sorry, because the border police make tend to make life difficult when shipping internationally, this offer is good for shipments to the Continental US, only. The contest closes at 11:59pm EST on Sunday, March 15, 2009. I will use some whiz bang software to select a winner at random.

If you post a link on Twitter or your blog referring people back to this contest you'll automatically be entered a second time. Make sure to come back and leave a new comment with a link back to your post.

If you didn't hear the show, go back and listen to the podcast, it's great! If you're clever, you'll also find the answers on one or both of my sites.

Finally, if you want to read about a tasting, pay a visit to SteamyKitchen and read her hilarious blow-by-blow of a tasting last fall here.

Good luck, and thanks for the visit!

What's Your Beef?

Fabulous article by Leslie Cole of The Oregonian on how to sort through confusing marketing and label claims with beef. Inspired by the same press release that had triggered this previous post, All Beef is Grass-Fed, she offers 5 Lessons for folks looking to buy grass-fed beef.

I have a few extra thoughts but wanted to get this post up so you could see the article as soon as possible.

One bonus to reading the entire article is an interview with Betty Fussell, author of Raising Steaks, The Life And Times of American Beef.

Lessons From Argentina, Walking Away from GrassFed is Bad

Allan Nation, the man when it comes to pastured finished livestock, blogs about Argentine farms in a perfect storm situation. I encourage you to go to this page and choose "Click Here for Allan's Blog" and read the short note entitled "Argentine Farming In Melt-down."

If you don't have time (it's a really short, easy read) the basic issue is this. Traditionally, Argentine ranchers rotated their grain crops with grassfed beef every few years. This allowed the ranchers to grow grain without the use of added nitrogen as the cattle naturally fertilized the pastures in the off years.

Last year, many looked at soaring grain prices and sold off their cattle to switch to grain-only.

Well, grain prices have dropped and it now costs more to grow the grain crops than the crops are worth. Combine this with some odd-sounding government policies to keep domestic beef costs artificially low and you have a real problem.

Allan doesn't come right out and say this so I will. Pasture finishing livestock can make soil healthy and reduce carbon footprint (and even sequester it). We should be encouraging this and remember this point when others suggest instead that we should stop eating meat altogether.

Just What Is Angus Beef - Part 2

By the way, that black hair gene is pretty dominant. In other words, most cattle crossed with a Black Angus will come out 51% or more black haired.

Some estimate more than 80% of cattle in North America could qualify.

Intrigued? Here's a bit more (linking to Just What is Angus Beef - Part 1).

Just What Is Angus Beef - Part 1

The answer might surprise you, especially if you're a wine aficionado.

To be marketed as Black Angus* beef, the USDA requires one of two things:

1. The cattle must have at least 50% provable Angus genetics -or-


2. Have at least 51% black hair

There are some minor exceptions but for the most part, the good folks on the slaughterhouse line can check each cattle’s papers as they pass on by, call in CSI to do a DNA test, or eyeball the hair color.

By comparison, a US winemaker must meet three criteria in order to label his or her wine as a particular varietal, such as Cabernet Sauvignon.

1. Grapes from a designated appellation (i.e. Napa Valley) -and-


2. At least 75% Cabernet Sauvignon grapes -and-


3. The entire 75% grown in the designated appellation

Now, I think most people would agree that said wine with 25% Merlot grapes would taste different than said wine with 25% Pinot Noir grapes.

So with wine, at minimum, place, grape variety, %’s matter.

Heck, wine drinkers have been known to argue mightily over vintages that come from the same appellation and grape variety but are grown in different pockets of that appellation. Have you ever read the Squires / eBob board (as in Robert Parker)?

Why wouldn’t we celebrate the fact that 50% Black Angus – 50% Limousin beef might have a different flavor and texture than 50% Black Angus – 50% Hereford? With the right paperwork, they’d both qualify as Black Angus. But they'd surely taste different. Especially if they were fed different diets in different regions.

I for one think it would be great to have folks be arguing as passionately about beef origin and style as they do about wine.

Why? At minimum, if we actually know what's on our plate, we can choose the style of beef we like best.

Even better, the very best beef -- artisan beef -- comes from producers, truckers, and butchers who raise cattle in low-stress, clean, drug-free conditions.

It's the next logical step in the move to support natural and organic, humanely raised meat.

* The Certified Black Angus program is more stringent than the USDA criteria. You can check out their additional requirements, here.

ps The cattle in that photo are 75% Black Angus - 25% Limousin cattle from Peace Valley Ranch in the Hills of the Headwaters region in Southern Ontario.

pps Special thanks to three charming gentlemen on Twitter @mmWine, @eljefetwisted, and @randyhall for helping me find the wine criteria from the Tobacco, Tax, and Trade Bureau.

Why Does Filet Mignon Cost So Much?

Don't be shy, this is a really good question.

Take a look at this photo of a whole tenderloin, compliments of Australia Produce.
Notice that it's shaped like an elongated cone - starts big at one end and tapers almost to a point. And the big end has this, well, flap thingy thing.

Now look at how Filet Mignon aka tenderloin steaks are typically cut.

That's right, to get the pretty round steaks we're used to seeing in fine dining establishments the rancher can lose as much as 50% of this meat - the tenderloin tips and that flap - to trim!

Trim usually ends up in hamburger meat, which we expect to be really inexpensive.

A talented, conscientious artisan butcher can salvage the two ends by making tenderloin tips or bacon-wrapped Filet Mignon.

If you want unbelievably tender meat for a beef bourguignon or stew, or love the idea of combining bacon and steak together, look for tenderloin tips and bacon-wrapped filet mignon / tenderloin steaks from top quality farms and ranches.

They're not only inexpensive, when they come from artisan beef ranchers, they taste amazing. Plus, buying them helps artisan beef producers stay in business.

Grass-Fed Beef & Droughts Don't Mix

A lot of people have asked me why grass-fed (what I like to call grass-only) beef is more expensive, given that the ranchers / graziers don't have to give the cattle growth hormones or preventative antibiotics to improve their, er, ability to get big fast.

Well, that's one of the points, grass-only beef takes longer to get to the delicious stage - typically 24 months vs. 12 to 14 months for commodity beef. For a farmer, it's kind of like working really hard but not getting paid until 8 months later.

Here is one more reason: grass is not only seasonal, it's really fickle.

And a long drought can be devastating.

If you raise beef cattle and there's no green grass during your growing season (which varies around the country), you either need to 1) rely on dried grasses or fermented dried grasses (aka silage), 2) sell your calves and/or 3) unbenownst to me until I saw an article by Terence Chea via AP , sell your cows to a feedyard or slaughterhouse.

A few years drought = no dried grasses.

Guys, it takes a very long time nurture a female calf into a calf-producing cow. (As I understand it, minimum 2 years and that's after a 9 months gestation period.)

And cattle finished on dried grass or silage will taste different.

My best wishes for a good, balanced rainy season to the good people raising and processing and aging natural and organic beef in California and environs.

How To Have a Successful Artisan Steak Tasting

My company's advocacy arm, The Artisan Beef Institute, held a fabulous steak tasting extravaganza with Jaden Hair aka SteamyKitchen a few weeks back. A lot of folks are wondering now how to have their own artisan steak tasting parties.

Okay, moment of shameless self-promotion, try one of our Discover Beef Experience Artisan Steak Taster Packs from The Oliver Ranch Company! We'll send you steaks from 4 specific natural or organic beef ranches, each representing a different breed, growing region, diet, and aging technique (some dry-aged, some wet-aged). You'll also receive a copy of our Artisan Beef Institute tasting guide and tips on hosting a home tasting.

Compare ranches, see which you like best, order more of your favorite. Voila!

Now, if you'd like to go it alone, that's fine! Please just follow these guidelines to make sure your artisan steak tasting is just that. Consider this a cheat sheet for success.

First rule of thumb is to only use steaks or burgers from known producers! These are our minimum standards.

• Specific ranch or producer group (source-verified).


• Single breed or cross-breed.


• No added growth hormones (steroids, yuck!).


• No preventative antibiotics (if they can't keep healthy without 'em...)


• All vegetable diet, no funky stuff in there like stale chewing gum.


• Treated gently on farm, in truck, at yard (if relevant), & at slaughterhouse.


• Dry-aged or wet-aged for at least 14 days


• Bonus points: certified organic, humane, grass-only diet, holistic.

You can try this with commodity beef, too, from your supermarket or butcher (this is how I did it the first time 3 years back). However, please note that you might set yourself up for disappointment. Why? Because they don't keep track of where the beef is from let alone its breed, diet, etc.

Why does this matter? Just like with wine, different breeds raised in different regions on different diets taste different. You need to know what's on your plate. Otherwise, you won't be able to repeat the experience!

Plus, isn't it better to support the farms and processors who DO do the right thing?

Know what's on your plate.

Beef Industry Needs To Focus On Consumer

This headline's from today's www.CattleNetwork.com. What a great idea!

Let's see if the recommendations, from marketing specialist, Tad Schroeder, make sense. He starts with 5 errors the industry makes (my comments in italics):

• Defensiveness about criticism. "All that does is feed the fire." A tad vague, no comment.


• Too much secretiveness. "We need to be open and honest about what we're doing." Could not agree more. Tell us exactly what's on our plate and how it got there. See this for a start.


• Camouflaging through labeling gimmicks. For example, Schroeder said, "The word 'natural' in the meat case means almost nothing." Hallelujah!


• Assuming "consumers are stupid." "They're not stupid. They're very savvy, and they have lots of information." And I'm trying to make them smarter.


• Scare tactics. Eh?

And follows with 5 tips:

• Give 'em what they want.


• Show and tell our story.


• Invest in new technologies that are aimed at consumers.


• Coordinate and share information within the industry, rather than keeping it secret for what may be a short-term competitive advantage that hurts the industry in the long term.


• Give 'em your 800 number." Encouraging consumer feedback sends the message, "I'm proud of this. Come talk to me about it."

Hmmmmmmm... These are a little vague, so let me try.

This is what we care about.

• We care about supporting good farms and workers.


• We care about protecting our families from bad stuff in the beef.


• We care about happy cows.


• We care about keeping our environment clean.


• We care about great taste and texture.

Bottom line: Tell us exactly what's on our plate, where it's from and how it was raised and aged. Then let us decide if we want to buy from you or the other guy.

Finally, do not snooker us into believing that USDA Prime tastes better than Choice or Select. Admit it, marbling is just one factor. Different breeds raised on different farms on different diets and aged with different techiques will taste different from each other - even if they score the same USDA grade. And this is a good thing, my gosh, imagine tailoring different beef styles to each individual's personal taste buds!

If you have any doubts, please call me, I will send you an artisan steak tasting kit to prove it.

Artisan Steak Tasting Goes to Tampa!

Okay, meat lovers and sustainability advocates, it's time to change the world.

After three successful steak tastings in the San Francisco area this summer, we're taking The Oliver Ranch Company's Artisan Beef Institute(r) "Provenance of Beef(tm)" program on the road.

First stop was Tampa, Florida, where Jaden Hair aka SteamyKitchen helped gather fellow food writers and enthusiasts for a tasting of 6 different styles of natural or organic artisan beef. Read her hilarious and insightful write up, also part of www.FoodBuzz.com 24/24/24 blog series. (That's her photo, too, she's amazing.)

Other than the delicious beef, the big hit of the evening was our tasting guide. Host a steak tasting in your home and you'll soon find that we just don't have a lot of words to describe a steak. Beefy, meaty, juicy, tender, and maybe gamy come to mind but not much else.

Also, your beefy might be my gamy, which can be very confusing.

So the guide is meant to help you evaluate which style of beef you like best -- which ranch or combination of breed, growing region, diet, and aging technique appeals most to your taste buds and why.

While we're not quite at the Robert Parker or wine wheel stage, nor do we want beef to be as complicated as wine, we'd love to share our tasting guide. Just email me carrie [at] oliverranch [dot] com.

We'll also send you the tasting guide with any order from our main marketplace, The Oliver Ranch Company (www.oliveranch.com).

How will this change the world?

Truth is, simple labels such as grass-fed or grain-fed or for that matter USDA Select, Choice, or Prime don't come close to telling you what the beef will taste like or how tender it will be, let alone whether it will suit your personal palate.

While marbling is important, flavor and texture can also vary considerably by breed, growing region, diet, age of cattle, the particular husbandry protocols of the rancher or lot operator, low stress handling, and the aging technique (if any) used by the butcher.

The industry doesn't want us to know all this stuff matters because they want to keep things simple for themselves.

But if YOU know it and YOU find it important to know what style of beef is on your plate and who raised it and how, then we can collectively support ranchers or processors with best practices.

We get cleaner, more flavorful, even personalized meat. Ranchers can stay on the land. Workers can have safer jobs. The land can get healthier.

It's a win-win-win no matter how you look at it.