Would Robert Parker Rate A Wine On Appearance Alone?

This is how we grade our beef.

When farmers participate in my artisan steak and burger tastings, they are like kids in a candy store. Why? Because in the conventional system, farmers are given little feedback on the flavor and texture of their beef.

Surprisingly, when the USDA grades beef as Prime or Choice they don't actually taste it. The basis for Prime or Choice is based instead on the perceived amount of marbling (fat speckles) between the 12th & 13th rib bone and the bone structure to estimate the cattle's age.

Here's the rub: Marbling actually only accounts for 1/3 of taste & texture. What about the other 2/3rds?

Do you love to eat absolutely fabulous beef? Are you a farmer? Do you work in a slaughterhouse or are you a butcher? I am writing a more comprehensive story on what I'm doing to help farmers get the feedback they need and the consumers the opportunity to support those who raise the best tasting, cleanest beef.

But I'm looking for feedback here - what would YOU do to help create a feedback loop between farms, slaughterhouses, butchers and those of us who eat the food? What questions, complaints, opportunities do you see?

Why We Don't Need Cloned Meat - Part I

As expected, the FDA approved the sale of food from cloned livestock, declaring that they found no evidence of harm to humans who might ingest the meat.

The cloning companies argue that they are creating clones to meet consumer demand, citing tough or generally inconsistent taste and quality as the Number 1 complaint among meat eaters. By using uniformly high-quality clones as breeding stock, the meat from said livestock will be uniform, too.

We do not need cloned livestock to achieve this result!

The reason that beef taste and quality is inconsistent from week to week (if not steak to steak) is because there are literally dozens if not hundreds of beef breeds raised on different diets in different regions that, as a result, naturally vary in taste and texture. Unfortunately, all this glorious variety gets lumped together at shelf and labeled “beef.”

This is a little oversimplified, but it's as if all red wine grapes grown in North America were crushed and blended together at random, placed in green bottles and sold as “red wine.”

While many ranchers, feed yard operators, or processors raise and finish “sale barn” cattle (a hint is that their herd has cattle of all shapes, sizes, and colors grazing on the same pasture or munching at a trough), there are great producers who specialize in a single breed or crossbreed. The best among these use a carefully chosen diet, practice low-stress management techniques, analyze the performance of their herds over time, and use genetic selection (ideally the natural kind) to optimize for certain characteristics that impact the taste and quality of beef, including tenderness.

The problem is that these outstanding producers RARELY GET PAID for this extra effort!

With an industrialized system set up to maximize throughput to maintain margin, it is simply not considered cost effective to sort cattle at large feed lots or slaughterhouse door, let alone on the shelf.

If we consumers want more consistent quality beef that suits our personal palates or priorities, we have the ability to vote with our pocketbooks and support these top-notch producers. We’ve found a number of them over the past two years and are featuring four in our online marketplace today. There are others. Please seek them out, determine what style of beef you prefer (similar to what varietal of wine best suits your fancy), look for beef that’s been aged (to be addressed further in the next post), and make a purchase.