Whole Foods has apparently agreed to buy its rival, Wild Oats, for $565 million. This should certainly help them compete against larger rivals, who have stepped up efforts to sell organic and natural products. According to Marketwatch, Whole Foods has been struggling with slow same-store sales and a tough pricing environment. But will the company's increased market power help or hurt organic farmers?
This should make next week's debate between John Mackey, CEO and founder of Whole Foods, and Michael Pollan, investigative journalist, pictured below, even more interesting.